Mochila Online Media Marketplace Welcomes Citizen Image as Latest Content Provider

NEW YORK – October 2, 2007 – Mochila, the first global online media marketplace for print, video, and photo content, today announced that web-based citizen photojournalist agency Citizen Image™ will serve as their latest content provider. Citizen Image will be participating in Mochila’s unique AdMatch program, which allows web publishers to buy and syndicate content for free and earn a percentage of the advertising revenue that accompanies the content.

As an industry leader in image syndication for citizen photojournalists and creative photographers around the world, Citizen Image works with leading media outlets worldwide such as Mochila with their user-generated content editorial images. Given that the Mochila library has consisted primarily of content from professional sources, their distinctive AdMatch program will offer a unique distribution channel for photographers of all levels to share and monetize their user-generated content featuring news, sports and entertainment, as well as travel and daily life content.

“Mochila provides our citizen photojournalists not only another easy way to profit from their creativity but also a means to share their work with a broader range of audiences,” said Joe Bransom, president of Citizen Image. “There is a growing demand for image content and an untapped source of photographers at various skill levels, and the Mochila media marketplace meets this need.”

Publishers using Mochila’s AdMatch can present a mix of video, text and still photos via the player which supports all forms of banner ads, interstitial ads, pre- and post-roll video advertising. Mochila’s publishing tools and content multi-media player have a uniquely powerful opportunity to create compelling ad-supported slide shows for free and share in the advertising revenue.

“With the addition of Citizen Image as a content provider and growing importance of user-generated content, Mochila continues to serve as the prime destination for web-based and offline publishers of any size to acquire content for their sites à la carte and on-demand,” said Keith McAllister, CEO of Mochila. “This serves as a tremendous step towards the growth of our photo library and is indicative of the demand for all forms of content, professional and user generated. We feel that this latest relationship will continue to level the playing field for publishers of all sizes and enhance the richness and growth of the Mochila marketplace.”

This latest deal expands Mochila's network of buyers and sellers of photos, video and text, with a growing roster of global media companies such as Associated Press, The Financial Times and Washington Post.

About Citizen Image
Citizen Image is an image agency that professionally represents photographic and video content of citizen photojournalists to editorial outlets around the world. Through Citizen Image, any photographer – professional or amateur – can offer his images for sale to media organizations by creating an account and uploading his content. Citizen Image allows news organizations to take advantage of camera-equipped bystanders who can take important pictures or video long before professional photojournalists can arrive on the scene. For more information visit www.citizenimage.com.

About Mochila
Mochila is redefining content syndication through its global online media marketplace for print, video, and photo content. The company’s syndication platform levels the playing field for publishers of all sizes – from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company’s AdMatch program, allowing web publishers to buy and syndicate content for free and earn a percentage of the advertising revenue that accompanies that content. Founded in March 2006, Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

Contacts:
Gavin Skillman or Eleni Bourinaris
LaunchSquad for Mochila
212-564-3665
Mochila@launchsquad.com