Investor's Business Daily Strikes Syndication Deal With Mochila to Deliver Daily Financial News
and Information
Prestigious personal finance site taps leading syndication network for distribution of
ad-supported content to websites nationwide
New York, N.Y., May 26, 2009 -- Mochila, a premium content syndication technology platform and network, and Investor's Business Daily, publisher of in-depth financial news geared to personal and
professional investors, today announced a partnership to distribute Investor's Business Daily's rich multimedia offerings to millions of online readers who hunger for reliable and up to the minute market information.
Using content from Investor's Business Daily's award-winning companion website, Investors.com,
Mochila and Investor's Business Daily have created an investment management site section loaded with
regularly refreshed articles, photos and video. The program kicks off with 14 charter websites and is
expected to grow to 40 over the course of the year-long deal.
Initially participating news websites include Tribune Company's broadcast and newspaper sites, Scripp's
KitsapSun.com, based in Kitsap, Wash., and Spokane, Wash.'s independent Spokesman.com, the
website of the Spokesman-Review. Also on board is Belo's KVUE.com, based in Austin, Texas.
Pure-play websites have also embraced the Investor's Business Daily financial section. Among those are
Topix, which links news from 50,000 sources to 360,000 lively user-generated forums, and AnchorFree,
a free Virtual Private Network service. Topix alone has averaged approximately 12.5 million uniques
monthly according to Quantcast. AnchorFree counts 10 million uniques per month. Also hosting the
Investor's Business Daily section is Zimbio, a social networking site, which has 18 million uniques, and
Gaebler, a Chicago-based business incubator, with 150,000 uniques, per Quantcast.
All told, the sites hosting the Investor's Business Daily financial section boast a total of 100 million
unqiues monthly and that figure is expected to rise to 150 million in coming months.
Powered by Mochila, Investor's Business Daily's award-winning editorial content will take center stage.
Multimedia channels will incorporate a mix of themes, ranging from stock trading and technology news
to investor psychology.
Investor's Business Daily’s sales force is expected to sell ad space, video ads, and custom sponsorships
for the syndication program.
"Investor's Business Daily is one of the most elite brands in the financial news space, and we look
forward to working with Investor's Business Daily to help expand its audience reach," said Carolyn
Bekkedahl, President, Chief Revenue Officer, Mochila. "And at a time when trusted financial
information is in demand, we are excited to provide our robust network of publishers with an
opportunity to run quality journalism alongside premium advertising."
Heather Davis, Vice President of Licensing for Investor’s Business Daily stated, "We're pleased to join
forces with Mochila and their partners. We believe IBD proprietary content will provide critical new
information that helps shape investing and business decisions."
Advertising revenue will be shared between the media partner, Mochila and Investor's Business Daily.
About Mochila
Mochila came out of stealth mode in April 2006 and has forged partnerships with hundreds of
the biggest and most powerful media companies in the world. The Mochila network of sites uses
a proprietary technology platform that meets the unique needs of content owners, publishers, and
advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN,
Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi
Media, Media News Group, Hearst Corporation, Greenspun Media Group, Rodale, AMI,
MSNBC, CNET, BabyCenter, The Knot and Topix. The world's largest content syndication
network powered by an ad-based distribution model, Mochila helps content owners reach new
markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In
addition to its own ad sales team, Mochila has partnerships with a number of the world's leading
ad networks as well as the sales teams of participating publishers. Mochila has operations in New
York, San Francisco and Carlsbad, Calif. For more information, visit Mochila.com.
About Investor's Business Daily
Investor's Business Daily is a leading financial news and research organization recognized for
proprietary stock screens, comparative performance ratings and a record of identifying stock leaders as
they emerge. IBD’s companion website, Investors.com, offers stock tools and research for investors of
every level. These include the IBD University learning center, IBD TV market videos and audio
interviews, intraday reports on market action and the IBD Stock Checkup®. IBD hosts popular
investment workshops and provides Home Study programs based on top-performing growth strategy,
The CAN SLIM® Investing System. The newspaper was founded April 9, 1984 by William J. O’Neil,
who originated the investing system that has outperformed major market indexes* for decades.
Contacts:
Mochila:
Lisa Granatstein
lgranatstein@mochila.com
212-587-5385
Investor's Business Daily:
Kathleen Sherman
Kathleen.Sherman@investors.com
805-528-8127
